Today we are experiencing an unprecedented rise in the digital component of companies. To ensure a prominent place in the market, each company must introduce technological innovations to remain competitive and profitable. If you are looking for a way to guarantee your company a digital initiation, it is time to get to know SMAC.
You can readily embrace the inevitable digital transformation through social, mobile, analytics, and the cloud. You may have already heard of this acronym, but do you know what it stands for and what it refers to? Don’t Don’t worry; we’re here for it! Follow us in reading this article: the Appetizer team will provide you with all the information you need to reveal this concept’s secrets.
SMAC is an acronym of 4 letters referring to as many terms as possible. These define the four technological components that translate the main inclinations of the market in terms of the digital transformation of companies. The words to which the SMACS letters refer are:
In concrete terms, these terms correspond to the 4 IT investments that must be made to ensure that a company remains competitive in the market. Therefore, they are also indicators of a business’s business’s technological maturity or inadequacy.
The entire company and its functioning can be adapted to (sustainable) market trends by incorporating these parameters. The advantage will benefit both customers and users, as well as the employees themselves! Let’sLet’s take a closer look at the SMAC metrics, cornerstones for your enterprise digital revolution.
As it is known, social media and social networks play a fundamental role for companies nowadays. They intervene decisively in creating, distributing, and sharing content on social networks. It is important to note how corporate communication and marketing are increasingly linked to and, at times, may even be dependent on the action of social media. The latter allows you to improve the e-reputation of the business and reach the target.
Furthermore, they allow a dizzying degree of diffusion and reception of the shared contents in areas such as:
Human resources for employer branding and HR communication. So, to operate your corporate digital revolution, you could, for example:
You may have heard the adjective “responsive” repeated a thousand times, usually in combination with smartphones, tablets, or computers. In reality, this adjective defines the degree of adaptation of web browsing to the format of its concrete support used. That is the ability of a website to be user-friendly on any device.
Today, there is also a lot of talk about “mobile first, “a concept that must be addressed in any web design strategy. “Mobile first” refers to designing websites primarily for mobile use. Even Google better renders websites designed for mobile “ATAWAD” (any time, anywhere, any device) use. In 2017, more users searched from mobile phones than computers.
Among the latest revolutions in this area are:
To digitize your company, you could, for example:
At the heart of the issue of going digital are also data, or data, the statistics that emerge from it and their exploitation through artificial intelligence (AI) and machine learning ( machine learning ). We often talk about:
All these trends have a common denominator: web analytics. That is, they aim, among other things, to operate a predictive analysis to:
To increase the digitization of your business, you could, for example:
Without the cloud, which allows:
Most SMAC developments wouldn’t wouldn’t even be possible. Indeed, it is precisely this remote data center that benefits from the majority of SMAC investments. This is the reason for the success of software in SaaS mode ( Software as a Service ) hosted in the cloud service.
To embrace the modern cloud revolution in your company, you could:
There are variations of the acronym SMAC that add a final S. The latter would refer to a final, fifth component considered, for some, essential in the digital transformation of companies: Security. With the development of data, artificial intelligence, and cloud uses, cybersecurity has necessarily had to adapt and now plays a decisive role.
One of the direct consequences of this is the implementation of the RGPD to ensure the ethical and secure use of data, both for users and companies. To ensure the digital security of your company, you could:
As you may have understood, SMACs represent the pillars of digital transformation. They allow the company to improve :
Now that you have all the necessary knowledge, it’s time to get the right tools and go digital! Abandon yourself to change without fear in a coherent and reasoned way. Whether it’s your human resources, work tools, offer, or internal organization, you will see that it will be worth it!
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