Business dashboard: definition. A dashboard is a presentation estimation instrument that presents different pointers in figures, tables and charts. It works with the organization’s administration inside a highly durable improvement process system. We likewise discuss “the executive’s dashboard” or “action observing table”.
More than a tool made to control and sanction, the dashboard helps to manage the company intelligently. There is no standard dashboard model. The dashboards are explicitly designed and adapted to the needs of each company.
A dashboard is, therefore, a management tool and a staff management tool that carries elements of the company’s culture, especially if the results are the subject of internal communication. Indeed, depending on the indicators chosen, the teams will or will not give importance to such an aspect of the functioning of the structure. For example, a dashboard presenting numerous quality monitoring indicators will raise staff awareness of the importance of quality.
Here is a diagram representing the place of the dashboard within the decision-making process of the company: As described above, the dashboard makes it possible to monitor the actions corresponding to the objectives that have been set in line with the corporate strategy. It makes it possible to observe deviations, take corrective decisions, or even sometimes question the method or operational objectives.
The choice of indicators present in the dashboard is essential. VSEs/SMEs adopt the same bare hands (change in turnover, margin rate, cash flow, stock level, etc.). Still, many other indicators are necessary to ensure effective management of the activity.
Moreover, their number must be limited to keep the analysis simple.
Here are the different types of business dashboards:
Management dashboards: examples:
Production dashboards: examples:
Executive dashboards: examples:
Marketing dashboards: examples:
The quality of the source data is essential for a relevant and effective dashboard. Data can come from different sources:
In any case, the data must be:
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