Born in 1995 as an auction site, eBay is today a real marketplace, second perhaps only to Amazon, now a global giant in the sector. Anyone can sell on eBay, but in this article, we would like to focus on the most suitable choice for a company that can find the opportunity to increase its visibility and expand its customer base precisely on this platform, moreover with numerous advantages in terms of safety and reliability. We will then talk about opening an eBay Store.
To start selling on eBay, you must register and create an account. The procedure is simple: enter the eBay registration page, enter your data (name, surname, email address, and password), and confirm your registration. Alternatively, you can register using your Facebook, Google, or Apple profile. You can also sign up for eBay from mobile, using the App for Android and iOS devices.
When you sign up, determine the type of account you want to sign up with on eBay.
Creating a private eBay account will suffice if you intend to sell on eBay infrequently, such as homemade or used items. In this case, eBay will allow you to sell up to 150 listings per month for free without any subscription fee.
Instead, a final value fee will be charged when an item is sold, calculated as a percentage of the total sale, plus a fixed amount of €0.35 per order. The commission on the final variable value equals 5% of the total sale amount up to €2,000 and 2 % of the portion exceeding the threshold of €2,000.
Total amount means the total amount paid by the buyer, including packing charges, charges for the shipping service selected by the buyer, VAT, and any other applicable tariffs. Instead, eBay will bear the costs associated with third-party payment processing. Advertisements created in the car, motorbike, and other vehicle categories are subject to different rates, depending on the type of vehicle sold, namely:
On the other hand, if you want to sell items with a certain continuity and you are a VAT number holder, then you will have to opt for a professional eBay account by clicking on the Professional Account button during registration. In this case, additional details will be requested, such as the company name.
eBay allows you to switch from a personal account to a professional account simply by changing the type of account from your profile settings. If the account has already been activated for the use of payment services, further information may be requested to verify one’s data, namely:
At this point, it will be necessary to wait for eBay to verify the data, particularly those of the bank account, possibly requesting further confirmations via micro-credits (as PayPal does, for example) or requesting access to the bank account using one’s credentials. eBay also allows registering more than one account, provided that each user uses different email addresses and usernames.
Again, eBay applies a fixed amount of 0.35 euros per order. On the other hand, the commission on the final value is subject to variations based on the category to which the object sold belongs, from 6.5% to 12%.
Please refer to the official website for more details on commissions by product category. Professional sellers who achieve Top Trusted seller status are also eligible for a 10% discount on the variable portion of the Final Value Fee for listings that meet all of these criteria:
An eBay Shop is a solution reserved for professional sellers based on a monthly subscription, which provides a real store with a brand name, logo, cover banner, and a unique link to reach it.
The showcase function allows you to highlight the products you want to make more visible and, thanks to the seller’s console, manage various features, such as closing the shop during periods of absence or holidays, activating automatic responses during the closure, changing the name of the shop, etc. at any time.
Furthermore, compared to professional sellers, opening a shop offers several advantages, such as reduced listing fees and, depending on the Shop level, unlimited access to tools to manage your listings and monitor the performance of your business. All eBay Stores are also available and optimized for the dedicated app.
To open an eBay shop, you must have an eBay seller account linked to an incoming payment bank account. Subsequently, it is necessary to identify the level of shop you want to open based on the functions you want to use.
We elaborate on the discussion in the next paragraph. Finally, once you have selected the membership level, you need to identify the type of eBay shop you want to register, set the shop name and send the request.
eBay has three levels of the shop, each characterized by specific prices and features.
An eBay Shop allows the seller to build a diversified offer of products, which are divided by product category, just like in a physical store. Running a shop, however, requires a certain commitment. However, it is good to follow some best practices, such as:
Above Standard or Top Reliability level sellers with enough activity on their account can use Sponsored Placements standard, using the Advertising Console, the listing tools, or the Running Listings page of the Seller Hub.
The seller decides how much to pay through the sponsored rate, while the sponsored listings system will choose which Listings to show based on the sponsorship rate, relevance to buyer search, and the quality of the listing.
The seller can choose an ad percentage between 2% and 100% of the item’s sale price. Higher sponsorship percentages correspond to a higher probability of ad placement and, consequently, greater opportunities for visibility and promotion.
The Ads System’s recommended ad rates are calculated based on several factors, such as subject attributes, seasonality, past performance, and current competition for each ad. The fee will only be charged when a buyer clicks on one of your ads and purchases the item within 30 days.
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