DM is a set of advertising strategies carried out online through communication channels such as websites, blogs, marketing emails, and social networks.
Companies are increasingly adopting this option because it allows for closer contact with the public and a more accessible collection of results during each campaign, in addition to being cheaper than traditional media. Social networks stand out as communication platforms for precisely this reason. They are more effective in terms of proximity and interaction with customers. It is also possible to follow the results of campaigns in real-time and even change them according to what will perceive.
Is There A Right Way To Build A Business Strategy (DM)?
Of course, to build a business strategy on social media, you need to carry out complete planning so that the brand reaches its audience and gets engagement. Because when it comes to design for these channels, the obstacle is not just bringing in customers. Keeping them close and getting them to interact with your profiles are challenges in their own right.
Some points such as the company’s segment, brand’s target audience, ideal social network, Content Marketing, and interaction are crucial to the success of your strategy. Therefore, below, see all of them one by one.
Know Your Company
First of all, it is necessary to understand that the message transmit by your company in digital channels must think in a way that represents the brand’s values. Therefore, the first issue will consider as precisely everything that involves the company. This will also help when thinking about your product’s differentials, that they are decisive factors in making your brand more interesting than your competitor’s.
Understand Your DM Audience
Social networks enable close and personalized communication with your target audience. Failing to research these people and understand their consumption habits makes you fail to take advantage of these channels’ main advantage, which is the direct interaction with your customers and possible contacts.
Choose The Right Social Network
Each social network has specific requirements, unique purposes, and defined audiences. Therefore, when choosing which one or which ones to invest in, it is necessary to pay attention to some factors such as:
- Which ones does your audience use the most?
- Which social network “talks” better to the content you have to offer;
- Whether it is worth investing in more than one or two channels.
The last point is interesting because many entrepreneurs are in doubt when choosing which media to use. It may be that this indecision leads them to imagine that the best option is to produce content for several of them, or worse, replicate the same material between networks. Remember that the best way out is to research in detail and find out which channel to invest in.
In addition, the most advisable, in the case of a strategy using more than one network, is to produce exclusive content for each one since all of them require a specific format and work much better when their particularities will respect.
Invest In Content Marketing
Content marketing is a strategy in which the brand educates its audience to solve their pains, will see an authority in its niche, win people’s sympathy, and inform the lead to reach the purchase stage more informed and better prepared to buy.
In the case of social networks, an excellent way to do this is by educating and informing through posts about subjects related to your area of expertise. For example, if you work with nutrition, the exciting idea is to make a post teaching good practices to adopt a healthy and non-restrictive diet.
Interact With Users
The function of channels such as Facebook, Instagram, and Twitter is to promote interaction between users. For a brand to be able to reach and engage its audience on the networks, it is necessary to get closer to these people. Responding to comments personally, liking and commenting on third-party posts, and reposting in stories tagging the author are some of the attitudes that will take as regard.
Finally, using social networks in DM strategies provides a closer approach to the public, makes the brand reach more people, and enables better monitoring of results. Therefore, it is worth investing in channels and using them to promote your business.