Boosting sales is the main objective of e-commerce marketing. Unlike physical stores, e-commerce is focused on virtual sales, fast deliveries and digital visibility.
But to appear amid so many competitors, some strategies are essential, as you will know in this post. Understanding e-commerce marketing can make all the difference in your business results. Regardless of whether you have a solid brand in the market or are now launching your products or services, it is essential to outline the right strategies so that your marketing area achieves results and your store sells more.
What Is E-Commerce Marketing?
Marketing for e-commerce encompasses numerous online ways to attract, convince, sell and retain customers on online sales sites.
Through specific digital marketing actions, possibilities are made to contact your audience, differentiating yourself from conventional marketing advertising and waiting for your audience to come to you.
In the e-commerce model, regardless of the type of department, the main focus is to provide ease for the following moments:
- Be found online;
- Easy access to the website;
- Offer comfort of purchase;
- Make the delivery as quickly as possible;
- Provide fast service whenever necessary;
- Allow all steps to be completed 100% digitally.
In all these moments of contact with your customer, there is marketing. That’s why marketing for e-commerce needs different strategies.
Check out the Marketing strategies for e-commerce related to each moment mentioned above.
Marketing Strategies For Ecommerce
1.Being Found Online
While people are more adept at going after everything they need, your e-commerce needs to be in evidence at these times. For this purpose, there are several ways to be present in the digital environment; check out some options:
Use digital media – For e-commerce, it must be present on social media. Posting mainly on weekdays is essential. But if your business has promotions on weekends or has something different on holidays and days off, it’s important to always show up.
Make paid advertisements – Making advertisements is a way to appear with evidence and get better known quickly. The positive point of ads is the audience segmentation options; you can precisely reach the people who are most interested in your product or service, according to their behavior and interest in the digital world.
Using the right keywords and in the ideal measure can bring good results in organic searches on google and other search engines.
Create Optimized Landing Pages – Landing Pages with information that solve your audience’s problems can help capture leads and, consequently, be able to create relationships and new sales.
An example is deliveries of cookbooks, travel itineraries, and diet menu suggestions, among others. Through these landing pages, it is possible to attract an audience to your business and website.
2. Offer Ease Of Access And Purchase
After attracting the public to your e-commerce, you need to ensure ease and access to find the products and complete the purchase. To achieve these two goals, your website must have a technology team active in development and maintenance.
When dealing with e-commerce, it is necessary to make constant adjustments and improvements. In addition, at these times, one of the strategies for marketing for e-commerce is to contribute to the realization of the purchase; see how:
Offer confidence in financial transactions: One of the main factors for a person to purchase on your website is to offer security. That is why it is essential to provide services that are secure and that have reliable protocols for financial transactions.
3. Deliver As Quickly As Possible
Another critical moment for e-commerce is delivery. Check out some essential tips:
Offer logged-in access – Your website needs to be aligned and respond to all requests and integrations of logged-in access and information about the purchase steps with records for consultation. With the entry logged in, countless moments of contact can be made with marketing strategies, from order confirmation and payment to delivery.
Abuse Marketing Automation – Marketing automation is a marketing resource for e-commerce that will help you at every moment of your customer’s journey, including product delivery.
There is nothing better than receiving an SMS or WhatsApp notification of when the product will be shipped and when it will arrive. It is a detail that guarantees credibility for the brand and security in making new purchases.
4. Provide Quick Service, Whenever Necessary
Online service is essential in the digital world, especially for e-commerce, where there is no physical place to contact. See what you need to do:
Have SAC (Customer Service) on social networks – If you have active social networks, an essential item for any e-commerce is to have an active SAC that responds to its customers in an agile way. Comments on price, delivery and delays must be answered with priority.
Define your FAQ: To expedite the answers, make a selection of common questions about purchases, deliveries, prices and particular difficulties. Leave this file answered and easily accessible so that responses are sent as quickly as possible to your customers.
Provide multichannel service – WhatsApp, Facebook, SMS, Instagram. Multichannel e-commerce is being prepared to serve your customer through several channels. Despite being online, it is also valid to provide telephone service for calls.
5. Allow All Purchase Steps To Be Completed 100% Digitally With Ease
Whenever we want to sell products and services on the internet, we must focus on the other benefits of this process quickly and easily.
Think that when we want to buy a product on a website, the idea is that everything happens most simply in a single place and at the same time.
From the choice of the product, the information of the items, to the execution of the payment must happen through the mobile device or computer. So don’t leave your e-commerce incomplete. Gather all necessary information and actions in one place.
Also Read: Marketing Automation CRM: What It Is And How To Apply It