Business Management: It is essential to identify where your ideal audience is & how your company can share relevant content with them. To start choosing which social networks your company need to present on.
Talking to some current and potential customers can be an excellent way to find out which ones they use daily. Some social media networks, such as Facebook, require that most companies be present, regardless of the type of Business, because they have a vast audience.
Others, like Instagram, can bring much more results to clothing e-commerce than to a corporate services company. Take all of this into consideration when choosing where to invest. Once you’ve made your choice, it’s time to create the profiles. Don’t forget that the idea is you create a page for your Business Management, not a shape, in social networks where there is this difference.
Business Management Planning
Once the profiles have been created, it’s time to draw up a plan. The first aspect to consider is the purpose of being on a particular social network. We can divide the goals into:
- Brand disclosure;
- Be a channel of communication with customers;
- Create a fan community for your company;
- Education through the dissemination of content; Sales.
The essential thing is that only one objective is the flagship of your strategy – to focus – and that the objective is linked to the moment of your company. Most importantly, this strategy can—and should—vary over time. If you see that your company has reached its goal and that brand awareness is no longer essential, the next step can be to focus on sales.
The publication routine varies significantly from company to company, from market to market. At Digital Results, for example, we publish at least one new blog post on social media per Day and enrich material for lead generation per week. It is essential to know your objective to define what will be published. But it is vital that you also vary the type of content published to generate interest in your followers. Some examples:
- Lead generation material (eBooks, blog posts, webinars, videos, etc.);
- Institutional videos (such as the end of the year, of the new RD Station, and when we conquered the mark of 5,000 customers);
- Posts related to commemorative dates (such as others Day it’s the Woman’s Day);
- Fun images and GIFs to interact with our followers;
- Events, such as Summit it’s the on the Road.
When it comes to content production on social networks, many companies think it is enough to promote the material produced for the blog, the website, or for generating leads. But it’s nothing like that. The ideal is to use them to create content directly on the platforms, in different formats than what will publish in other media.
First of all, you need to consider your audience’s objective for being on a particular social network. For example, social networks are the main channel use to consume content, information, and entertainment for many people. This means that you should think about these goals when producing your content.
Another essential aspect to consider is the high capacity of content dissemination and virtualization on social networks. Create content for social networks with this capability in mind. Do not forget that social networks are channels to interact with customers and fans in very close ways. Take advantage of this and produce content that encourages interaction with your audience.
Also, consider the ability to generate traffic and leads when producing your content, creating a connection between the material produced on social networks and other channels.
Finally, it is essential to remember that social networks are multimedia. The greater the diversity of formats you use, the more your company and your audience will benefit from the content. Produce texts, infographics, montages, videos, live streams, contests, photographs, GIFs, and whatever your creativity allows.
To give you an idea of how important it is to take advantage of this multimedia aspect of social media, a 2014 Buffer study indicates that visual content is 40 times more likely to share on social media than other types of content.
Social networks are no longer exclusively use for a relationship with the audience and brand building. The companies can generate Business Management using social networks.