Marketing Automation CRM: What It Is And How To Apply It

Marketing Automation CRM: Making your company known and standing out in the market depends on applying various tools and strategies. In this process, it is essential to invest in marketing automation.

The idea is simple: automate activities through technology to optimize actions and achieve better results in lead nurturing. Thus, it is possible to forward them until the moment of purchase.

Automation is possible because of digital transformation. After all, this revolution boosted different technological trends in the globalized world. Thus, it became possible to use intelligent mechanisms to facilitate and streamline processes and gain a competitive advantage.

Marketing automation helps your startup succeed. As? In this complete content, we will explain the benefits of this strategy. In addition, how it helps your business reach potential customers on a large scale and in a personalized way. Keep reading!

What Is Marketing Automation CRM?

Marketing automation consists of using technologies to automate activities and bringing efficiency and scalability to marketing actions. At the same time, this prerogative presupposes a personalized relationship with leads in any contact channel they may enter.

Here, it is worth making an observation. While any automatic action is included in this concept, the term refers to something much bigger. 

The idea we are addressing in this content goes much further. It makes work processes more fluid by automatically activating one task after another. That is, without the need for manual intervention.

Therefore, the automation of marketing processes is much more related to lead generation and nurturing. It’s also about getting new customers, activating them, and encouraging their retention.

Thus, it becomes clear that this strategy directly impacts the success of the business and the purchase journey of potential customers. After all, intervening at the right time increases the chance of closing deals is greater. Hence, increased competitiveness and the possibility of standing out from the competition.

What Are The Advantages Of Applying Marketing Automation CRM In Business?

The Search Engine Journal report showed that marketing automation is one of the top trends of 2022. Among the justifications for this choice is the possibility of delivering the right content at the right time to the right audience.

For this reason, acting in a personalized and scalable way allows you to interact more precisely with potential buyers. This represents improved customer retention and reduced customer acquisition cost (CAC) for the company.

You can already see some benefits of marketing automation for your business. Combining efficiency and scalability with a personalized relationship is challenging to achieve.

It still has more advantages. Below, we list the main ones. Streamlines market education, optimizing marketing activities, automation educates the company’s audience, and directs potential customers through the sales funnel. This tends to streamline the process of closing deals and show why your company can solve consumer pain.

Facilitates Personalized Communications

Each lead can be segmented on different characteristics. For example, company, job title, time of purchase, industry, salary range, educational level, preferences, etc. Thus, marketing automation allows you to direct communication in a personalized way to have more precision in actions.

That way, those at the beginning of the funnel will receive a type of communication and follow a specific path. Thus, it will not be something generic and bring fewer results. The consequence is greater efficiency in customer relationships. This also adds value and makes your company more recognized in the market.

Optimize The Sales Process

The path that potential customers follow through the sales funnel is optimized with the help of marketing automation. This generates efficiency in achieving the expected results. 

At the same time, there are two benefits derived from this process: 

• reduction of the sales cycle: leads are educated and arrive more prepared to make the purchase decision in a shorter period;
• Increased customer satisfaction and retention: More knowledge before purchasing leads to better decisions and more happiness. This generates the retention of buyers and the indication of your products and services to other people.

Scalability For The Business

Scaling a business means growing without increasing costs in the same proportion. Technology has this ability. So this is a benefit of marketing automation. After all, it is possible to replicate the processes for a large group of people and generate more customers.

Increased Team Productivity

Instead of wasting time on manual activities, the team can automate many of them. Therefore, employees focus on what is essential and strategic for achieving organizational goals.

Plus, all data is logged in one place — and everyone has access to it. This allows you to track better what stage each of the activities is in and track the evolution of leads through the sales funnel.

CAC Reduction And Average Ticket Increase

By having an optimized strategy, the Customer Acquisition Cost is reduced. That’s because you can attract more potential buyers with the same budget. Likewise, the average ticket increases. After all, decisions are more conscious, and the consumer sees the value in the solution offered. Thus, you have a greater chance of purchasing an extra service.

Also Read: What Are Marketing Objectives? Understand!