During the year 2023, the CEO will have invested much more in his subsidiary than his parent company. Indeed, the photo and video-sharing service is generally much more popular than Facebook. So, Instagram tries to erase the criticisms received not to tarnish its image as a fashionable application; Facebook has looked further into the case of fake news and online harassment. Your SMO agency will give you the details of these new systems.
Disinformation in the crosshairs
Unfortunately, it is a digital trend spreading at high speed. We frequently find fake news, with the approach of major political events, for example, or even deep fakes, which will be more and more realistic and viewable online. Facebook, therefore, wants to be a reference in the fight against misinformation.
This company already has a device to fight against propaganda. Since last May, work has been carried out with American fact-checking organizations. From now on, independent international fact-checking organizations will be able to do the same and globalize the effectiveness of this tool.
It is indeed a question of unifying the devices between Facebook and Instagram to face the growing threats of disinformation. The Facebook subsidiary now indicates its platform’s false contents; these publications are blurred and qualified as “false information.”
Their content will be limited: they are neither displayed on hashtags nor in the Explore section. In addition, the publication’s author will not be informed of this report. In addition, to report these publications, the photo and video-sharing service intends to rely on the help of its community, in addition to information checkers.
Users can tell Instagram when a post doesn’t belong on their platform. The only exception will be the case of politicians. Instagram believes that they are trusted people who do not share false information. To see if the idea continues, despite the reluctance of Facebook’s employees.
Offensive content was also targeted.
The Facebook subsidiary had already wanted to crack down on offensive comments with a strategy that uses Artificial Intelligence. This tool aimed to prevent online harassment as much as possible and to give more power to the victims of this harassment. Thus, last July, Instagram developed its use of Artificial Intelligence and notified a user about publishing an offensive comment.
The application wants to see the user meditate on his act. Furthermore, victims of these behaviors can restrict a user’s (abusive) comments with bad intentions. They will be the only ones to see their comments, which will be invisible. Instagram now wants to move up a gear. The company announced a few days ago that it is extending its device to the publication of photos and videos.
Indeed, the warning message received by the application will now be displayed following offensive content. The device is still based on Artificial Intelligence; it will link with previous reports. Nevertheless, This tool leaves the user the choice to publish; all the same, his comment is deemed offensive.
What to remember?
Facebook is often criticized for its lack of firmness in the face of false information. The American giant has decided to rectify the situation this year concerning harassment and fake news. As the 2020 U.S. presidential election approaches, there is a correlation there. But beyond that, the CEO wants to silence the critics and make Instagram a healthier platform.
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