Twenty years ago, having your company listed in the local telephone directory was the best way to find potential customers. But while phone books are now helpful for various purposes, including keeping windows open, fixing wobbly tables, or serving as emergency starters for fires, only on rare occasions can they help someone find a product/service provider. Locally.
Needless to deny: Google has taken the place of the good old telephone directory. When searching for a business on the web, Google will show the names and references of local companies among the first results and the reviews left by users. Through Google, it is also possible to view photos of a company and even contact it without visiting its website.
Google My Business (GMB)
Google My Business is Google’s platform for ranking businesses in a particular location. According to Moz Local Search Ranking Factors, 25 percent of the factors determining whether or not your business will be found are directly influenced by GMB. While not all factors are easily controlled, there are several you can work on to improve your ranking.
Factors Behind Google My Business Local Rankings
Unfortunately, Google withholds much information about its ranking algorithm, but we can make accurate guesses about the factors contributing to local search engine business rankings.
Google My Business Factors: Proximity
The main ranking factor related to Google My Business is how close your business is to the searcher. Therefore, if you want to rank high in local rankings, you have to move your business within a few feet of the searcher just seconds before the search takes place. Simple! XD Proximity is not a controllable factor, but there are many others on which it is possible to intervene.
Google My Business Factors: Age
Businesses with older age are ranked higher. Not even on this front, therefore, is there much on which to act. The important thing is to claim your business as soon as possible to avoid wasting any more precious time and being overtaken by newer companies.
Google My Business Factors: Correct Business Category
A correct business category is the third most influential classification factor. Therefore, ensure you correctly fill out your form when registering your business. After seeing the factors that influence the positioning of your business, let’s see some strategies to make your business more attractive on the web. One piece of advice is to add reviews constantly. In this case, the parameters to pay attention to are:
- The number of reviews
- How fast do you get reviews
- The value of those reviews
- The content of those reviews
The idea is to use a list of satisfied customers when necessary to solicit the writing of a positive review. Or, seize the moment and request feedback after you’ve completed work with a client because gratitude is known to be short-lived! Either way, send your customer the direct link to your Google My Business listing so they know where to leave the review.
Other Important Ranking Factors Google My Business: Get More Clicks
Clicks continue to be a massive influencer in ranking in local search results. Write geo-targeted content: Having geographically specific keywords can help you get good results locally.
Other Important Google My Business Ranking Factors: Unique Tracking Number
Using a unique tracking number, like a phone number, that users won’t have access to in other places is a great way to help your business climb the GMB leaderboards. In the GMB dashboard, add the tracking phone number as your primary phone number.
Other Important Google My Business Ranking Factors: Messages
The ability to call from local directories on a mobile device is nothing new. However, the ability to send text messages to a business is a relatively recent implementation. As you know, most websites today allow you to use contact forms or live chat. Google My Business messaging offers users the same experience without visiting your website.
Other Important Google My Business Ranking Factors: Google Posts
Google Post is a new feature that Google has recently added. Posts are short snippets of information that expire after about a week. These may include company news, upcoming events, new products, or offers for the appropriate companies.
GMB listings are the new home page of your website. People use these lists to learn who you are, read reviews, and contact you without visiting your website. Being present is, therefore, a must for any business.