CRM and Cloud Computing: The growth of companies is directly linked to their ability to adapt. In the current market, those that can serve customers more punctually and deliver the best solution stand out.
Along these lines, CRM and cloud computing become a path of no return regarding agility, economy, and excellent relationship management.
Today, it is essential that companies have a complete CRM (Customer Relationship Management) that stores and delivers the best information to consumers.
Do you want to know more about cloud computing and the advantages of migrating your CRM to it? Check out our article right now!
One of the advantages of opting for CRM hosted in the cloud is the technological innovation that the system represents. After all, cloud computing changes the entire way information technology operates.
This is possible because it is not necessary to carry out major maintenance on the Company’s infrastructure, leaving its employees free to work on new projects aimed at the organization’s growth, either in improving the marketing and sales sector or in the relationship with the customer.
To keep software always up to date with the needs and advances of the market, its constant updating is essential. This serves both to optimize the work and to correct any errors. In conventional software, such a task needs to be done by a technician periodically, demanding extra time and expenses on the Company’s part with the cost of this employee.
In the case of a CRM in the cloud, the update becomes automatic since the work is done by the Company directly in the software. By accessing it, it will always be ready for use.
With digital intelligence, your Company can gain productivity by automating tasks. CRM allows this process to be implemented, facilitating the day-to-day of employees and significantly reducing errors.
In this way, all the work of the teams can be done with a more advanced organization, resulting in positive impacts and a production increase in the delivery of tasks. This consequently improves customer satisfaction.
One of the main benefits of investing in a cloud CRM is security. Conventional software needs powerful computers and physical servers, which are inevitably subject to technical problems or intrusion, which can severely compromise your data.
In the cloud, threats are minimal, thanks to the advanced layered security system. In this scenario, the technical problems on your Company’s computers that prevent access to data no longer exist. If any machine fails, switch computers and continue exactly where you left off.
More Effective Decisions
Making the best decision based on data is critical for any business. A complete CRM can improve customer relationship management, allowing integration between all user access points with your organization.
In this way, your Company’s employees responsible for customer service will be better prepared to resolve any pending issues with customers, wherever they are. This allows for more effective decisions.
By opting for a CRM in cloud computing, you will have the advantage of not having to install software on your Company’s computers, which are usually heavy and require more powerful machines. Therefore, they will also need extra investment.
In the cloud, any device, including smartphones and tablets, can access using a simple login and password. And in the cloud environment, the platform is simplified precisely to meet your Company’s needs.
With the data hosted in the cloud, anyone with an account can access it. In addition, there is still the possibility of configuring the access level. In this way, it is feasible for everyone to visualize the necessary data in an agile and optimized way, improving the quality of your Company’s service.
This access is also essential for the manager, as it allows him to make better decisions. For example, in the middle of a meeting, he can access spreadsheets and data through his cell phone and have greater security when closing a new deal—all in the palm of his hand without needing calls, delays, or paperwork.
In addition, cloud hosting services allow for scalability; you can increase or decrease your storage capacity whenever you want. This is critical for actions or specific periods of the year — such as Black Friday — when there is greater demand for services.
We have already discussed increasing productivity with cloud CRM, with the Company gaining efficiency and reducing rework. This is due to the possibility of integration provided by cloud computing, which guarantees faster error identification.
Another fundamental point to consider in the union of CRM and cloud computing is this possibility’s savings. Instead of the Company having to spend on physical servers, new equipment, and dedicated IT staff to meet the needs, it can focus on what matters: its growth.
As you have seen, investing in a CRM in the cloud is of fundamental importance to keep your Company competitive in the market, reduce costs, and deliver faster solutions to your customers. This measure also guarantees more efficient management of your business, with quick access to data to correct any route.
However, you must have a quality cloud computing service that has professional technical support and can meet all your needs with agility and security.