Cobwebs in the corner, a thin layer of dust over the “Contact Us” prompt: if your website resembles a ghost town that hasn’t seen a new resident since the great gold rush in 1854, you’ve come to the right place. This article provides four proven measures to attract more visitors to your website. Ready? Let’s start then.
The First Tip For More Traffic: Place Advertisements
This is probably the easiest way to attract more visitors to your website temporarily.
- You place advertisements on Google that are displayed for search terms you have previously selected. For example, you sell office equipment and place ads on the search query “office furniture Mainz.” Anyone who now googles “office furniture Mainz” will see your ad – assuming you pay enough. Because the ad spaces are allocated in an auction process, and the competition is exceptionally high for common inquiries. However, Google allows you to advertise in the so-called “Display Network.” Your ads will also appear on other websites partnered with Google.
- You advertise on social media by either creating a separate ad or promoting an existing post. Especially on Facebook and Instagram, you can be very selective about who wants to see your ads. A lot can be done here with a small budget.
Now, however, not everyone wants to invest money regularly to drive more visitors to the website. That is also understandable. So let’s look at what you can do to generate more organic (i.e., unpaid) traffic.
Use Social Media Strategically
Today, social media is central to the awareness and reach of an organization. The platforms give your company a face, strengthen customer loyalty, provide helpful content – and thus increase the traffic on your website. To do this, however, you must use social media strategically. Posts should not only appear sporadically, and at most refer to changed opening times or announce the upcoming summer festival. Think about what your target group is interested in, their questions, and what tips they might need.
On this basis, you can create posts with added value and thus secure the attention of your target group. For example, you can tease a tip in a graphic and then explain it in detail in the text below the post. Then point out to your followers that you explain the topic in more detail on your homepage and link the relevant post in the post or on Instagram in your bio. But beware: For this to work, there must, of course, also be related posts that draw visitors to your website. So let, let’s take care of that first.
Good Content Automatically Attracts More Visitors To Your Website
Content should now be produced by every company that wants to win new customers digitally. These can be blog posts but also videos or podcasts. The blog posts are probably the easiest to get started with. Again, start by carefully questioning the interests and challenges of your target group. Also, do keyword research to find common searches related to your offer or service.
Now it’s time to create the content: Write helpful articles on the questions and keywords you found during your research. These can be explanations for the changes a new law brings. But also instructions on how to revise your internal training offer. All options are open to you. It is also important here: The content must offer added value – and be optimized for search engines. This is the only way it will later appear in the search results, which leads us straight to the next tip for getting more visitors to your website.
Search Engine Optimization Makes Your Website Visible
Search engine optimization ( SEO ) means you design your website and its content so that the search engines understand it as a relevant result for a specific search query. The basis for this is detailed keyword research. An example: You are a data protection officer and want to provide information about the new data protection law TTDSG. So you write a blog post detailing this law and how it impacts privacy practices. As a keyword for this post, you use “TTSDG” – that makes sense.
So that Google now understands that this article is about the TTDSG, you should distribute the keyword sensibly throughout the article and also use synonyms, related phrases, and questions. In addition, there is search engine optimization on a technical level: For your website to attract more visitors and become generally visible, it should at least load quickly, be optimized for mobile devices, and encrypt data traffic. However, SEO is such a broad topic that we would like to direct you to our detailed SEO guide at this point. Feel free to look there to learn how to make your site appealing to Google and Co.!
To Attract More Visitors To Your Website, You Only Need Three Measures
How-that show that’s it? Yes! Social media marketing, content, and search engine optimization are the best measures to generate more traffic. They have the advantage of being sustainable – and cheaper than long-term advertising. Good content is the lynchpin for your success. Because potential customers won’t visit your site unless they have a good reason. Our all-important tip is, therefore, a precise analysis of your target group. Because you can only provide the correct answer if you speak their language and understand what they need, this is reflected in better results in search engines. In additional preferences and offers via web-based entertainment. And ultimately, more website visitors, who ideally make contact and become paying customers.