Technological advances and the internet have changed the communication between companies and customers through SME. However, digital marketing still consider a big taboo for most small and medium-size companies in recent years.
With the Covid-19 pandemic across the country and adaptation to social isolation, establishments will close. At the same time, companies faces a new challenge: maintaining sales volume even with closing doors, but not every company will install in the digital environment. Faced with this scenario, several professionals had to adapt, and it was no different in the marketing universe.
Digital marketing is not just a means of innovating. Today, we can say that it is a solution for companies to keep their doors open. In the first half of 2020 alone, sales increased by about 40% in the digital environment, reinforcing that investing in digital marketing is the same as investing in the company’s survival: SME.
Digital marketing expands the possibilities of audience segmentation. It is possible to understand and analyze likely consumers of your product or service and thus invest in more assertive campaigns. Any business can have access to different segmentations and boost what best fits the company’s proposal.
This is the great differentiator of digital marketing. By having the possibility to advertise in any region of the world connected to the internet, the company will be able to have particular products for specific people. This allows the company to expand its sales potential, which is no longer local to become national or even global.
With digital marketing strategies and metrics, we can measure and understand the details of each result. The entrepreneur can closely monitor the user’s time and action and how he is adhering to the strategies. Measurement is a set of analyses invest in the result in sales that the campaign generation. A well-used indicator to validate is ROI, the return on investment.
It is possible for small and medium-sized companies that are still adapting to the virtual environment to align good strategies with good tools at a low cost.
Within the solutions, the sales funnel has been making companies increase their revenues by offering a complete and automatic process in prospecting and converting into sales.
This strategy will help you attract the attention of people who fit with the company’s target audience; with this, companies can filter these opportunities that digital marketing offers and bring only people who are prone to purchase.
With paid traffic and mounted campaigns, the business manager can reach the right person with the proper communication at the right time. In addition, you can have access to the various metrics of all these actions, optimize campaigns, identify the best results. And have security on how to reach your audience.
How Important Is Digital Marketing (SME) For Small Businesses?
The importance of digital marketing for small businesses lies in the possibility of finding new consumers through more affordable advertising strategies. Such as creating pages on social networks and publishing content on blogs.
Digital platforms have democratized marketing actions, allowing small and medium-sized companies to reach their customers. Before digital marketing, small businesses found it difficult to advertise their products. And services on more traditional platforms, such as TV and radio. The cost for this type of action was high. And isolated actions did not always bring financial results that get a financial return.
With digital marketing for small businesses, these businesses have access to their audience’s channels. And can invest in actions, including free ones, to attract new customers and expand the market.
In addition, through data easily collected in free tools such as Google Analytics. It is possible to measure the ROI of actions, eliminate campaigns that offer little return, and increase investment in activities that bring a more significant return to the organization.
Also Read: The Importance Of Data Science For Business